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Hello,

Thank you for visiting. I am an independent creative director from Mexico City living and working in New York. 

Most recently VP of Creative at Plated, I have been fortunate to work at a wide range of relevant companies for the past 20 years including Mother New York, Kate Spade, Chobani, Collins, Victoria’s Secret Beauty, Duffy Design, Louise Fili, and Laurie DeMartino Design. This eclectic experience has informed my creative process and leadership approach, through a deep understanding of agency, in-house, and start-up environments.  

In addition to my full time work, I keep a personal creative practice, have a passion for collaborating with indigenous communities as well as people I admire, and seek to give back to the design world through lectures, mentorship, and judging design awards. 

Email: paulina@paulinareyes.com
Instagram: paulina_rdb

Photo: Robert Bredvad