PaulinaReyes_SundanceFilmFestival_mugs.jpg

Sundance Institute is a nonprofit organization dedicated to the discovery and development of independent artists and audiences.
For the 2015 Film Festival, we designed a campaign that plays off the “sun” logo, turning it into an eclipse where the artist and festival come together to form something bigger than their own.

Design Director: Paulina Reyes
Agency: Mother

ECD: Michael Ian Kaye
Designers: Candice Ralph, Damien Saatdjian, Brian Okarski