Hello,
Thank you for visiting. I am a multidisciplinary Creative Director living and working in New York.
Born and raised in Mexico City, I moved to the US after graduating from university. I have experience leading teams at top agencies such as Mother and Jones Knowles Ritchie, as well as internal teams at prestigious companies such as the mission driven Bombas, Refinery29, Victoria’s Secret Beauty, Plated, and Kate Spade. As a leader, I focus on integrity, mentorship, inclusion, and building trust. At these companies, I have not only shaped the work, but guided future leaders to lead by example.
Outside of my full time roles, I have been very involved with education since early on in my career. I often lecture and lead case studies at the Global Fashion Management masters program at FIT in New York and CENTRO in Mexico City. I have also taught at MCAD in Minneapolis and SVA in New York.
Email: paulina@paulinareyes.com
Instagram: paulina_rdb
Photo: Celeste Sloman