For our 2008 Spring Collection, we wanted an ad campaign that would play off the bold, graphic, and colorful products. A cheerful Soap Box Derby spring weekend was perfect for it. The campaign was shot by the wonderful Tim Walker; we worked closely with his team to align the color palettes of the set to accentuate those of the collection. 

Art Director: Paulina Reyes
Studio: Kate Spade

Design Director: Theresa Canning Zast
Co-Art Director: Johanna Langford
Producer: Marcy Roberts

Photographer: Tim Walker