Almay is an accessible beauty brand for sensitive skin. The brand had lost its luster and the shelf was housing so many sub-brands it was hard to navigate. Our team created a modern identity and packaging system that invited customers to play with their make-up while knowing they were taking care of their skin. 

Design Director: Paulina Reyes
Agency: Mother New York

ECD: Michael Ian Kaye
Designers: Candice Ralph, Damien Saatdjian, Gillian Haro, and Cynthia Ratsabouth